About Us
EcoNudge is an accredited B2B research consultancy in behavioural science. We exclusively serve greentech companies and eco-friendly initiatives in the private or public sectors. We use science to help them find evidence-based solutions to their app, service, or intervention.
Contact us to find out more!
What is behavioural science?
Behavioural science is a multidisciplinary field that draws on insights from psychology, sociology, economics, and marketing to understand how individuals and groups make decisions.
Who do we work with?
We exclusively partner with companies in the greentech sector or those actively addressing climate change. We specialize in helping them understand and influence human behavior to drive positive environmental impact. These include companies in the following sectors:
- Climate fintech
- Sustainable investment
- Lifecycle assessment
- Shared mobility
- Carbon accounting
- Non-profits or governmental organizations
Not sure you fit? Let’s chat!
How do we do it?
We run randomized controlled trials and user interviews to reveal patterns, motivations, and influences that shape behavior. This valuable information empowers you to make evidence-based adjustments to your app, service, or policy. We also leverage principles from game theory and psychology to incorporate gamification elements into your app to enhance motivation, learning, and engagement.
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Find out more!
Our impact?
So far we have…
- helped a climate fintech tech company
increase their users’ carbon literacy by
8%.
- identified a feature that helps users
commit to an 18% reduced
carbon footprint.
- tested the efficacy of an app to increase
sustainability for CSR purposes.
Find out more!
Our Team
Raoni Demnitz, PhD
Co-Founder and CEO
Ella Tuominen, PhD Candidate
Co-Founder and Chief Behavioral Scientist
Eva McCarthy, MSc
Business Development and Project CoordinatorOur Partners
Contact
We are accredited members of the Global Association of Applied Behavioural Scientists (GAABS). GAABS is the world’s first independent organisation representing the interests of applied behavioural scientists, primarily working in the private sector. Partners and advisors include some of the world’s foremost academics and leading practitioners, including Economics Nobel prize winner Daniel Kahneman.