Services
We aim to comprehend your challenges and craft practical interventions to enhance your app features, products, services, or interventions. We achieve this through randomized controlled trials, user interviews, or gamification strategies. What distinguishes us is our specialized expertise as the first and only dedicated research consultancy in behavioral science to exclusively partner with greentech companies or eco-friendly public policy interventions.Randomized Controlled Trials:
A randomized controlled trial (RCT) is a scientific experiment where participants are randomly assigned to either a treatment group or a control group. This random assignment helps ensure that any differences observed between the groups are due to the intervention itself, rather than other factors. RCTs are widely recognized as the gold standard for establishing causality and identifying the effectiveness of your intervention.
User interviews:
A user interview is a qualitative research method used to gather insights and feedback directly from individuals who represent the target audience or user base of a product, service, or system. During a user interview, a researcher asks questions to understand users' behaviors, needs, preferences, and challenges related to the subject of inquiry. These interviews provide valuable insights for product development, design improvements, or problem-solving.Gamification:
Gamification refers to the integration of game elements, mechanics, and design techniques into non-game contexts, such as education, marketing, or workplace environments, to engage and motivate individuals. By incorporating elements like points, badges, leaderboards, challenges, and rewards, gamification aims to make tasks more enjoyable, increase user participation, and drive desired behaviors. It leverages principles from game theory and psychology to enhance motivation, learning, and engagement, ultimately leading to improved outcomes in various domains.