Evidence-Based Sustainability: Shaping Consumer Choices through Behavioural Insights In the quest for sustainability, integrating behavioural science offers a powerful avenue for shaping consumer behavior towards more […]
A Brief History of Behavioural Economics and Its Contributions to Society Behavioral economics is a relatively new field of study that has gained increasing attention in […]
“Keep It Simple, Stupid!”? When Less is Not More The phrase ‘Keep it simple, stupid!’ suggests that adding more information is not necessarily conducive to better […]
ESG and Behavioural Science ESG (Environmental, Social, and Governance) is a set of criteria used to evaluate an organization’s performance and impact in three key areas. […]
How many butterfly species exist? Are there more or less than 50? Well, if you’re not a butterfly expert, your answer probably didn’t stray too far […]
Imagine you and your friend comparing carbon footprints, evaluating the environmental impact of your spending. There’s an app designed for this purpose called Cogo. Cogo utilizes […]
How Behavioural Science Has Helped Improve the Communication of Tornado Forecasts This is a guest post by Robert Qin, doctoral candidate at the University of Washington. […]